Monday, August 21, 2006
Serious Crimes Against Taxpayers
When the "FBI-style" Serious Organised Crimes Agency was launched in April, obviously Job One was to get an impressive new logo. But instead, they somehow came up with the ludicrous Thundercats arrangement above.
The Creative Director of logomeisters Wolff Olins- who clearly didn't get the job- said "It is very much in the manner of what you imagine would be used in a Jackie Chan movie, if they need a logo for some aggressive agency. It's not very sophisticated." Ooh, you bitch.
Anyway, we now discover how much the whole nonsense cost:
"The Home Office commissioned freelance designers to the tune of £67,000 so they could come up with the new motif, according to details released under the Freedom of Information Act.A further £97,000 was spent on the overall re-branding exercise, which has replaced the logo of badge that showed a police helmet with a red and yellow flower at its centre."
A police helmet with flowers? Why didn't they stick with that? Not only would have been much more sophisticated in a post-modernist sort of way, it would have saved us 164,000 sodding quid.
Posted by Mike D at 8:17 pm